BrandBook
Compact guidelines for how Loxick looks and speaks: logo, colors and tone that connect all our games.
Logo
The main logo is the wordmark “Loxick” in a bold, clean style. Use it on dark Signal black backgrounds or subtle gradients based on our green palette.
Leave enough free space around the logo and avoid stretching or changing colors outside this palette.
Colors
Loxick identity is built around deep dark base and fresh green accents.
Timber wolf #ECEEEB is used for text and light surfaces in the light theme.
Tone of voice
Minimal, confident, a bit playful — we speak like a small team of developers, not a corporation.
- Short, clear sentences with no extra buzzwords.
- Focus on gameplay, mechanics and feel.
- Friendly and open when talking to players and partners.